In 1979, Ben & Jerry’s held it first Free Cone Day to celebrate the one year anniversary of their ice cream store’s opening. Since then, they have continued the tradition with each of their shops handing out scoops.
On April 21, 2009, Mister and I headed to the Ben & Jerry’s Scoop Shop located in the Uptown Shopping Center. (We had considered going to the Pearl location. Although the lines were shorter, the parking was more problematic.) This year, they had “monitors” to limit the number of customers in the shop at a time and to insure no one was exceeding the one-per-customer limit. Whether it was timing, or a decrease in promotion, the line was shorter than in 2008 and only snaked down the stairs and partially up the sidewalk.
I chose the new Goodbye Yellow Brickle Road, a riff on Elton John’s song, which was chocolate ice cream, peanut butter cookie dough, butter brickle, and white chocolate chunks. I’m a big supporter of all things dark chocolate, and found peanut butter cookie dough a much softer and better balanced taste than Ben & Jerry’s Chocolate and Peanut Butter Swirl (milk chocolate ice cream with peanut butter swirl). I could probably do without the brickle and chocolate chunks.
Mister chose Chocolate Therapy, an old favorite with chocolate and chocolate pudding ice creams and chocolate cookies. It melted quicker than Yellow Brickle Road requiring three, four, possibly five napkins.
Beginning of Line for Free Cone Day 2009…it snaked down the stairs and around the corner.
Goodbye Yellow Brickle Road
Chocolate Therapy
As we sat outside on park benches, I spied a card for Ben & Jerry’s latest promotion: Do the World a Flavor. The premise is that you go to the website, choose from pre-selected ingredients for ice cream, chunks, and swirls, and submit a flavor creation. Of course, I couldn’t resist and submitted Sha-MOO-gie Swirl: dark chocolate ice cream, chocolate coffee chunks, and salted caramel and marshmallow swirls. I don’t expect to be a winner in the contest…but if I did, I would get a trip to the Dominican Republic to visit a Fair Trade cocoa farm. (This in my world, would be the equivalent of experiencing the Chocolatier game in person….the only online computer game I’ve ever paid for.)
Sha-MOO-gie Swirl, The Prototype
Ben & Jerry’s Scoop Shop
39 NW 23rd Place
Portland, OR 97210
503 . 295 . 3033
www.benjerry.com
April 21, 2009
Chocolate Therapy $ 0.00
Goodbye Yellow Brickle Road $ 0.00
Total $ 0.00

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